The Office of Public Affairs (OPA) serves as a point of contact between members of the campus community and the media, and heightens BMCC's profile on a local and national level. Working with departments and offices across the College, OPA promote BMCC's faculty achievement, student success and academic excellence to the citizens of New York City and beyond. The News and Social Media Report 2021 provides a brief overview of BMCC’s media placements and readership engagement for web articles, press releases and social media.

The BMCC Office of Public Affairs produced 50 editions of the weekly newsletter @BMCC in 2021. 35% of the more than 3,000 faculty and staff who received the publication opened it each week according to November sampling of mailing data. In addition, over 30,000 alumni and donors receive @BMCC each week. Each @BMCC now features nine sections that includes web news stories, calendar events and more. The content in @BMCC is usually linked back to a more detailed entry on the college website. The BMCC Public Affairs team also produced 80 stories for the website in 2021. Many of the stories written for the web were accompanied by original videos and photography. In 2021 the most read web stories according to page views include:

1. At Nursing Pinning Ceremony, History-Making Alumna Sandra Lindsay Encourages Graduates to Get Coronavirus Vaccine
   2,193 page views
2. Alumna Sandra Lindsay, First to Receive Covid Vaccination, Is BMCC’s 2021 President’s Medal Honoree
   2,068 page views
3. BMCC Partners With NBCUniversal News Group to Launch NBCU Academy
   1,999 page views
4. BMCC Wins NASPA Virtual Innovation Award
   1,715 page views
5. Team Projects Earn BMCC President’s Fund Awards
   1,411 page views
6. Professor Nkechi Agwu One of 64 Notable Mathematicians Featured by Association for Women in Mathematics
   1,286 page views
7. $600k NSF Grant Supports Development of Pathway to Bachelor’s Degree and Neuroscience-focused Careers
   1,023 page views
8. Virtual Pinning Ceremony Honors BMCC Nursing Program Graduates
   986 page views
9. Town Hall Provides Latest Updates on Campus Repopulation
   983 page views
10. Internship Launches Career in Hospital Management for Alumnus Samuel Adédèjì
    855 page views
    

Despite the challenges of a mostly remote work environment, the BMCC Office of Public Affairs was instrumental in helping secure a significant amount of media coverage in 2021. Three events that were held on campus and at CUNY in The Heights received television coverage that was re-broadcast several times over a three-day period. BMCC nursing program alumna Dr. Sandra Lindsey, the first person in the United States to receive the COVID-19 vaccine, spoke at the 2021 nursing program pinning ceremony and it was widely covered by both local broadcast as well as print media. BMCC’s neighborhood paper, Tribeca Tribune’s feature on the ceremony that occurred on campus, was particularly moving.

Here are just a few examples of this past year’s media coverage of BMCC.

1. Elected Officials Celebrate Opening of CUNY in the Heights
   October 29, 2001—Spectrum NY1, Noticias, Univision, NBC 4
2. BMCC remembers 9/11 20 years on
   September 10, 2021—Spectrum NY1, Noticias, NBC 4
3. President Anthony E. Munroe co-authors letter at NYT about Mackenzie Scott gift
   January 3, 2021—New York Times
4. BMCC and other CUNY colleges connect students to mental health services
   February 7, 2021—New York Daily News
5. Through a Pandemic, BMCC Nursing Students Persevere to Graduation
   June 7, 2021—Tribeca Tribune
6. Sandra Lindsay, nation’s first vaccine recipient, speaks at BMCC nursing pinning ceremony, to receive President’s medal (link not available)
   June 2, 2021—Today in New York, NBC, Spectrum NY1
7. Google Partners with BMCC to Bolster Digital Literacy Within Latino Community
   January 25, 2021—AM New York
8. College Discovery Program Director Pedro Pérez pens op-ed on the importance of remembering student names
   September 10, 2021—Inside Higher Ed
9. Math Professor Fred Peskoff pens op-ed about Math anxiety
   July 29, 2021—Community College Daily
10. President Anthony Munroe discusses $30 million Mackenzie Scott donation
    January 4, 2021—Inside Higher Ed
11. BMCC students Oluwatosin Adeluola and Kash-Shawna Combrie share how the pandemic has impacted their college experience 
    February 21, 2021—Community College Journal, AACC
12. BMCC Health Education Professor Lesley Rennis Discusses Vaccine Hesitancy on College Campuses
    May 13, 2021—University Business
13. Blackstone Launchpad coming to BMCC
    July 26, 2021—AM New York
14.  2019 BMCC study about male teachers in early childhood education cited in article about college majors with gender disparities
    August 3, 2021—Chicago Tribune
15. Early Childhood Center Executive Director Cecilia Scott-Croff discusses how the BMCC program stepped up during pandemic
    November 11, 2021—K-12 Dive (Education Dive)

Total Media Mentions (U.S. Press), 2021 compared to 2020

Facebook

1. BMCC is the only college in US history to have lost a campus building to a terrorist attack. Please take a moment to view our interviews with current and former members of our college community sharing their experiences from that tragic day.
   Reach: 17,458
   See post
2. In-Person Fall 2021 Classes VACCINE DEADLINES
   #VaxUpCUNY
   Reach: 7,356
   See post
   
3. Thank you for stopping by Senator Sanders!
   #StartHereGoAnywhere 
   #berniememes
   Repost CUNY IG: @cunyedu
   Reach: 6,508
   See post
4. 9/11 #NeverForget
   Reach: 5,722
   See post
   
5. Good Morning! 🌞
   Reach: 4,924
   See post
6. Students attending in-person and hybrid classes must receive the following vaccines by these dates:
   🗓️ August 3: First dose of Moderna
   🗓️ August 10: First dose of Pfizer
   🗓️ August 31: Single dose of Johnson & Johnson
   ➡️ Find a vaccine site near you: vaccinefinder.nyc.gov
   ➡️ Read our student vaccination policy FAQ: cuny.edu/vaxfaq
   #VaxUpCUNY
   Reach: 4,664
   See post
   
7. Today (Dec. 9), the College was informed of a possible act of violence that would affect the college community. Working closely with our partners in state and federal law enforcement and the New York City Police Department, we have to date found no information that links this threat to BMCC. 
   Reach: 4,523
   See post
   
8. BMCC students, faculty, staff and all New Yorkers can get free vaccinations (with the $100 incentive for the first dose or the booster)!
   The NYC Mobile Vaccination Bus will be parked on the BMCC campus at Fiterman Hall, 245 Greenwich Street (at Park Place) from 8 a.m. to 6 p.m. on the following days:
   ✅ Tuesday, December 28
   ✅ Wednesday, December 29
   ✅ Thursday, December 30
   The bus is offering COVID-19 vaccinations (Pfizer and Johnson & Johnson), including boosters, with NO appointment necessary. Students can also receive in-person assistance with uploading their vaccination verification information on CUNYfirst.
   http://ow.ly/tqqA50Hjyqx
   Reach: 4,324
   See post
   
9. BMCC Associate Professor of History Jacob Kramer and other CUNY scholars shares their perspective on today’s historic inauguration of President Joe Biden and Vice President Kamala Harris. 
   https://bit.ly/3o5y2Sq
   #Inauguration2021
   Reach: 4,192
   See post
10. We’re excited to welcome you back to BMCC for the Fall 2021 semester! We wish you a great and successful semester! #StartHereGoAnywhere Tag #BMCCWelcomeBack to be featured!
    Reach: 4,101
    See post

Twitter

1. We are thrilled to collaborate with
   @NBCUAcademy
   to provide our students the opportunity to advance their journalism education. #NBCUAcademy
   @bmcc_cuny
   #StartHereGoAnywhere Learn more: https://bit.ly/2LNuJC0
   Impressions: 111,984
   January 14, 2021
   See post
2. BMCC is partnering with Excelencia in Education ( @EdExcelencia ) to share the release of “25 Years of Hispanic-Serving Institutions (HSIs),” an analysis designed to inform NY educational policy makers how best to serve Latino/a students in higher education.
   Impressions: 7,192
   February 23, 2021
   See post
3. Johann Smith started at BMCC and transferred to @Standford ! Congratulations ! #StartHereGoAnywhere
   Impressions: 7,710
   December 6, 2021
   See post
4. Due to the impact of the unprecedented weather on mass transit, all faculty/staff should work remotely and all students should attend virtual classes today, 9/2. Essential staff should report to campus. Campus open with limited services for those faculty/staff already en route.
   Impressions: 6,211
   September 2, 2021
   See post
5. @NBCUAcademy at BMCC opens doors for aspiring journalists and media professionals. Learn more https://bit.ly/3bHhPiQ #StartHereGoAnywhere #journalism
   Impressions: 5,368
   November 4, 2021
   See post
6. We're proud of Christal! Learn about her struggles and accomplishments! #StartHereGoAnywhere!
   Impressions: 4,980
   July 6, 2021
   See post
7. Still not vaccinated? We are offering the COVID-19 vaccine in the Heights! WHERE CUNY in the Heights 5030 Broadway in Upper Manhattan WHEN Tuesday, August 10 8 a.m. to 5:45 p.m. CALL: (212) 220-8000 or email vaxup@bmcc.CUNY.edu to register Walk-ins are welcomed!
   Impressions: 4,635
   August 7, 2021
   See post
   
8. We are offering the Pfizer vaccine in the Heights! WHERE CUNY in the Heights 5030 Broadway in Upper Manhattan WHEN Tuesday, July 20 8 a.m. to 5:45 p.m. CALL: (212) 220-8000 or email vaxup@bmcc.cuny.edu to RSVP Walk-ins are welcomed!
   @ManhattanEOC
   @cvspharmacy
   #VaxUpCUNY
   Impressions: 4,586
   July 14, 2021
   See post
9. Thank you BMCC Public Safety and Buildings and Grounds team!
   Impressions: 4,447
   July 7, 2021
   See post
10. We're excited to welcome you back to BMCC for the Fall 2021 semester! We wish you a very good and successful semester! #StartHereGoAnywhere Tag #BMCCWelcomeBack to be featured!
    Impressions: 4,059
    August 25, 2021
    See post

Top Instagram Posts by Likes

1.		BMCC is the only college in US history to have lost a campus building to a terrorist attack. Please take a moment to view our interviews with current and former members of our college community sharing their experiences from that tragic day. https://bit.ly/3A3aKmV Link in bio.  #NeverForget September 11, 2021  Likes: 720 See post
2.		9/11 #neverforget  📷: @mofaux September 11, 2021 Likes: 682 See post
3.		Pubic Affairs staffer Lynn McGee has co-written with Jose Pelauz her first children’s book, “Starting Over in Sunset Park,” about a girl from the Dominican Republic who moves to Brooklyn. Lynnmcgee.com April 5, 2021 Likes: 664 See post
4.		Thank you for stopping by @berniesanders! #StartHereGoAnywhere #berniememes Repost: @cunyedu January 22, 2021  Likes: 655 See post
5.		We're excited to welcome you back to BMCC for the Fall 2021 semester! We wish you a very good and successful semester!  #StartHereGoAnywhere Tag #BMCCWelcomeBack to be featured! August 25, 2021 Likes: 624 See post
6.		BMCC administrators, public safety and staff working swiftly to get students the proper access to the campus. #StartHereGoAnywhere#BMCCWelcomeBack August 26, 2021 Likes: 370 See post
7.		🙌 The BMCC valedictorian for the Class of 2021 is Fernanda Carvalho Santos, who earned an A.S. in Art Foundations: Studio Art with a concentration in Photography and is now enrolled at The School of the Art Institute of Chicago. Link in bio: BMCC News  #Classof2021 #StartHereGoAnywhere May 4, 2021 Likes: 306 See post
8.		#GoodMorning Likes: 277 September 29, 2021 See post
9.		First full week of the fall semester...done 🙌 We're overjoyed to see our students back on campus! For life hacks, resources, college-specific advice, and other tools to help you thrive this semester check out the CUNY Student Survival Guide. #CantStopCUNY #StartHereGoAnywhere  Link in bio: CUNY Survival Guide September 3, 2021 Likes: 298 See post
10.		Watch BMCC’s Nursing Program Virtual Pinning Ceremony, January 6 at 5 p.m. (link in bio) #StartHereGoAnywhere #FrontlineWorkers #nurse #RN #congratulations January 4, 2021 Likes: 268 See post

In 2021 our YouTube video catalogue was viewed 130,100 times. Viewers watched 3,300 hours of BMCC content. We also gained 206 subscribers and had 553,900 impressions. Here is a list of our top 10 most popular videos created this year:

1.		CUNY in The Heights 53,406 views
2.		Learn Your Way @CUNYBMCC 6,372 views
3.		How to Register for Classes 2,700 views
4.		BMCC International Students: Make New York City your Classroom @ BMCC 2,301 views
5.		BMCC's Academic Advisement & Transfer Center Well Wishes 2,126 views
6.		BMCC E-Learning: How to Enroll 2,126 views
7.		BMCC Open House 1,953 views
8.		How to: Submitting Vaccination Documentation 1,860 views
9.		How Can BMCC Help You? 1,726 views
10.		CUNY in The Heights Promo 1,548 views

The BMCC homepage gets approximately 130,000–230,000 views per month. The BMCC website as a whole gets approximately 700,000–1.1 million views per month (shown below).

The CUNY in The Heights (CITH) homepage, which was one of BMCC's newest initiatives in 2020–2021, received an increase of views from fewer than 20 in January to more that 3,500 in October (shown below).

The BMCC website calendar showcases the range of events offered by the college. Select calendar entries are shared on our social media channels, or included in the @BMCC 
e-newsletter.

This chart compares the number of BMCC calendar entries from 2015 through 2021.

This graph illustrates the comparison of the number of BMCC calendar entries from 2021 to 2015, 2016, 2017, 2018, 2019 and 2020.

Advertising Campaign Report
9/2020 – 6/2021