The Office of Public Affairs (OPA) serves as a point of contact between members of the campus community and the media, and heightens BMCC's profile on a local and national level. Working with departments and offices across the College, OPA promote BMCC's faculty achievement, student success and academic excellence to the citizens of New York City and beyond. The News and Social Media Report 2018 provides a brief overview of BMCC’s media placements and readership engagement for web articles, press releases and social media.

The BMCC Office of Public Affairs produced 40 editions of the weekly newsletter @bmcc in 2018. Almost 30 percent of the 3,614 faculty and staff who received the publication opened it each week according to November sampling of mailing data from the web application Constant Contact. In addition, hundreds of alumni and other CUNY community members also receive @bmcc each week. Each @bmcc now features nine sections that includes web news stories, calendar events and more. The content in @bmcc is usually linked back to a more detailed entry on the college website. The BMCC Public Affairs team also produced 102 stories for the website in 2018. Many of the stories written for the web were accompanied by original videos and photography. In 2018 the most read web stories according to clicks include:

1. President Antonio Peréz Steps Down After 23 Years
   (8,853 clicks, published 5/31)
2. BMCC Partnership Creates Emergency Medical Tech Training
   (8,007 clicks, published 4/26)
3. New Professors Help Create Unique Undergraduate Experience at BMCC
   (3,506 clicks, published 8/23)
4. BMCC Introduces Children and Youth Studies Degree Program
   (3,407 clicks, published 8/23)
5. BMCC Addresses Food Insecurity and it’s Impact on Students
   (3,342 clicks, published 2/1)
6. BMCC Symposium Highlights and Awards Faculty Mentored Student Researchers
   (3,314 clicks, published 5/9)
7. BMCC First College in CUNY System to Offer Everyone Can Code Curriculum
   (3,292 clicks, published 4/21)
8. BMCC Celebrates Opening of Panther Pantry
   (3,251 clicks, published 4/24)
9. Students Address Business Challenges Through Goldman Sachs College Collaborative Program
   (3,212 clicks, published 1/24)
10. Two First Generation Immigrants Named Valedictorians at BMCC
    (2,976 clicks, published 5/14)

Prominent News stories that the Office of Public Affairs pitched or helped place in various publications and TV news outlets.

1. BMCC Solar Panel Array is Spotlighted by New York News Organizations
   NY1- Spectrum TV (NY1 broadcast part of its morning show from the BMCC rooftop)
   New York Daily News
2. Free Food for Thought: Campus Food Pantries Proliferate
   (Associated Press) The BMCC Panther Pantry was featured in a story about food insecurity. The story was syndicated by AP to hundreds of large and small publications and TV stations throughout the nation.
3. Hungry for change: The mindset shift higher ed needs to address student housing and food insecurity
   (Education Dive) Analysis piece focused on how colleges are meeting student housing, hunger needs.
4. BMCC President Antonio Perez Steps Down
   Downtown Express and The Villager Diverse Issues in Higher Education) These publications featured profiles of the long-time president.
5. BMCC OER/ZTC Program Gains More National Coverage, College offers ZTC Criminal Justice degree
   Inside Higher EdCampus TechnologyE Campus News
6. Karrin Wilks Named Interim President at BMCC
   Chronicle of Higher Education Women in Academia Diverse Issues in Higher Education
7. BMCC Mathematics Professor Claire Wladis pens Op-Ed on Student Parents
   (The Hechinger Report) The Office of Public Affairs helped craft argument that was published in this national publication.
8. Time Poverty of Student Parents
   (Inside Higher Ed, Diverse Issues in Higher Education)
9. More than a Character—the BMCC Panther
   (Community College Journal)
10. By the Numbers: BMCC study of Battery Park City Reveals Who, What and Why of Park Users
    (Tribeca Tribune)

According to data from Meltwater, BMCC’s 2018 overall media exposure and mentions increased by 87 percent when compared to 2017.

Facebook

1. Have you made your voice heard today? #Vote!
   Reach: 8,003
2. You did it graduates!! Congratulations! #StartHereGoAnywhere!
   Reach: 7,695
3. Today and every day we remember all those affected by the tragedy on September 11, 2001. #September11th #NeverForget
   Reach: 6,526
4. Two First Generation Immigrants Named #Valedictorians at BMCC's Commencement. #Congratulations!
   Reach: 6,142
5. BMCC opens new food pantry named Panther Pantry.
   Reach: 5,920
6. Congratulations Cardi B on the #GRAMMYs #AlbumOfTheYear Nomination!
   Reach: 5,647
7. ALERT: BMCC will be closed tomorrow, Wednesday, March 21, due to pending inclement weather.
   Reach: 5,629
8. ATTENTION BMCC Community: Suspicious package found just north of Harrison and Greenwich Streets has been removed. The entrance on Harrison Street may be blocked due to NYPD investigation. Please use main entrance on 199 Chambers Street when entering the Main Campus Building. More updates to follow. All classes will continue as scheduled.
   Reach: 5,182
9. BMCC invites the community members (ages 18 and up) to come cool off in their newly renovated swimming pool! FREE community swimming is scheduled from Aug. 1-17, 2018, offering recreational and lap swimming in our state-of-the-art swimming pool inside BMCC’s main campus building (entrance at 77 Harrison Street). Don’t forget to wear proper swim attire (bathing caps required; no cutoffs) and bring your I.D! Registration is available online or by phone at: (212) 346-8410. Reach: 4,664
10. BMCC’s Student Government Association held the first ever student government inauguration ceremony on Wednesday, June 27, 2018. A gavel was created and will be passed on to the next future student government.
    Reach: 4,227

Twitter

1. Get your laugh on with comedian, actor & broadcaster @JohnFugelsang Friday, March 16 8 PM @tribecapac
   Impressions: 23,950
2. Students Address Business Challenges Through @GoldmanSachs #College Collaborative Program. Learn more: http://www.bmcc.cuny.edu/news/news.jsp?id=14241 … pic.twitter.com/Yy1UtbAXr0
   Impressions: 18,823
3. Watch BMCC Concert Choir perform at Uniqlo 666 5th Avenue @ W. 53 Street 12/22 and 12/23 from 2pm-6pm @UniqloUSA pic.twitter.com/BuzJk8O3Cw
   Impressions: 10,264
4. The BMCC Concert Choir, comprised of BMCC music majors, has been selected by the retail chain Uniqlo as this year's seasonal performance group, December 20, 21, 22 and 23 from 2 to 6 p.m. at @uniqlousa 666 Fifth Avenue, New York, NY 10103. This event is free and to the public. pic.twitter.com/GE4PbQkAL4
   Impressions: 10,415
5. Classes will resume as scheduled on March 7, 2018. Visit http://www.bmcc.cuny.edu for updates. pic.twitter.com/XeLVD1h8ja
   Impressions: 8,876
6. Check http://www.bmcc.cuny.edu , Facebook/Twitter @bmcc_cuny for updates on weather-related scheduling changes. Sign up for CUNY Alert to get up-to-the-minute text or voice alerts of emergencies or weather-related campus closings http://www.cuny.edu/alert .
   Impressions: 8,671
7. BMCC will continue to monitor the weather forecast and will provide any updates on the BMCC website: http://www.bmcc.cuny.edu . Don't forget to sign up for the CUNYAlert system to get up-to-the-minute text/ voice alerts: http://www2.cuny.edu/news/cuny-alert/ …. Stay warm and safe.
   Impressions: 8,494
8. ALERT: BMCC will be closed tomorrow, Wed., March 21, due to pending inclement weather. Day and evening classes will be canceled. Administrative Offices will be closed. All classes canceled due to this closing will be made up at a later date. pic.twitter.com/lw5yOwIaW5
   Impressions: 6,600
9. Scott Anderson, BMCC Vice President of Administration and Planning, was interviewed by @NY1 on 1/8/18 to talk about the recent solar panel project. The BMCC solar array is now the largest public photovoltaic facility on Manhattan island according to @NYPAenergy. #SolarPanel pic.twitter.com/gWEpita1Pe
   Impressions: 5,988
10. Did you know? Interning can be one of the best ways to get an offer for full-time employment. Internships and Experiential Learning Opportunities Thursday, March 8 11:30 AM - 12:30 PM 199 Chambers St., Room S-719 http://www.bmcc.cuny.edu/calendar/events.jsp?id=31692#.Wp6xeRPwZT5 …
    Impressions: 5,617

Top Instagram Posts by Likes

1.		#StartHereGoAnywhere! x2! 🎓#Congratulations x2! 🤰🏻June 1, 2018 Likes: 273
2.		Welcome back Panthers! 🧡💙 🤓 it’s been a very busy but exciting first day of the Fall 2018 semester, AND it’s not over yet🤝🎉 #bmccosa #domorebemore #Repost @bmcc_osa August 27, 2018 Likes: 236
3.		🚨BMCC EXTENDED HOURS🚨#Study #Tutoring #FinalsWeek  #LetsDoThis 🥇#A no #F December 12, 2018 Likes: 216
4.		Today and every day we remember all those affected by the tragedy on September 11, 2001. #September11th #NeverForget September 11, 2018 Likes: 186
5.		#StartHereGoAnywhere 🎓#bmccCommencement2018 June 1, 2018  Likes: 184
6.		BMCC 2018 #Nursing Pinning Ceremony. #Congratulations! #StartHereGoAnywhere! May 31, 2018 Likes: 158
7.		You did it #2018bmcc graduates!! Congratulations! #bmcc June 1, 2018 Likes: 146
8.		BMCC celebrates the legacy of Dr. Antonio Pérez. Effective Aug. 30, 2018, President Pérez will be stepping down from his leadership role at BMCC. THANK YOU FOR YOUR LEADERSHIP! Learn more: link in bio May 31, 2018 Likes: 153
9.		BMCC embodies the hope and promise that is New York City June 1, 2018 Likes: 147
10.		Are you ready for commencement? 👨‍🎓👩‍🎓Last day to pick up your Cap and Gown is tomorrow! #Congratulations #Graduates #startheregoanywhere Learn More: bmcc.cuny.edu/commencement/ May 24, 2018 Likes: 144

The BMCC website calendar showcases the range of events offered by the college. Select calendar entries are shared on our social media channels, or included in the @BMCC 
e-newsletter. OPA has been hosting Lunch & Learn seminars each month to encourage departments and offices to use the BMCC website calendar to promote their events in more effective and sustainable ways rather than using brochures and posters.

This chart compares the number of BMCC calendar entries from 2015 through 2018.

This graph illustrates the comparison of the number of BMCC calendar entries from 2018 to 2015, 2016 and 2017.

Ad Campaign - Vendor Audio Streaming and TV Ad/Social Media Analytics
9/1/2017 - 5/23/2018

Ad Campaign - Vendor E-Newsletter analytics
9/1/2017 - 5/23/2018

Ad Campaign - Vendor Website Traffic
9/1/2017 - 6/30/2018

Ad Campaign - Start Here web page analytics
9/1/2017 - 6/30/2018